As the MASS EDEN brand continues to grow, we’re learning that visual content is becoming just as important as the effectiveness of and information about our products. Your comfort with our brand has increased the appetite for more content. Specifically, you want content about sensitive skin and green products that rivals that of mainstream brands.
As a brand owner, I’m thankful for your engagement and the increased readership of the blog. I’m also thankful that you have mainstream expectation for a green, indie brand. It’s humbling to know that you see MASS EDEN in the same way that I see it – as a quality body care brand for all people.
Realizing your expectation has been great! For me, it means that you are engaging with the MASS EDEN brand in an authentic way. The relationship with each of you is maturing. Hopefully, this means that we’re successfully shifting the negative perceptions of natural and organic products to those that are consistently positive. I want to ensure that the shift continues by including your feedback into the blog.
The brand will continue to be socialized with mainstream appeal. But, going forward, the MASS EDEN BLOG will also include social stories and opinion pieces in addition to the existing informational, product and legal posts. I’m certain that this change will satisfy your needs and allow for the continued growth and increase in the diversity of our audience.