“GREEN”

Within the last seven years, the conversation regarding healthy alternatives has become more widespread due to a clearer understanding of product ingredients and their potentially negative impacts to our bodies. The age where our focus is singularly on beauty and youth is being traded for the age of good health and longevity. It’s almost as if the fountain of youth has received a “green” facelift.

As a result, there has been a dramatic increase in both the number and mainstream popularity of natural and organic body care products. A space where we’ve historically seen soaps and lip balms that contained hints of fruit or patchouli has exploded into a world shampoos, deodorants (that actually work), make up and perfumes/colognes, etc. all with a wide range of exotic and sophisticated fragrances. This surge in demand is bringing the industry into mainstream markets and retailers…driving a whole new look and feel.

Appealing to a broader audience and satisfying a variety of tastes, the face of “green” beauty is evolving. For us, and maybe even our parent’s generation, the perceived user of natural and organic (aka homemade) products was a person of a non-color who lived on the west coast – specifically, California; smoked marijuana; and, probably lived on a commune where bartering was more valuable than cash. The modern version of the face of “green” beauty spans many races, nationalities, genders, economic statuses, personal tastes and lifestyles. In truth, the face of “green” beauty is evolving from one face into a melting pot of many beautiful faces. A niche once thought to be for only a specific persona is now for everyone.

It’s safe to say that any preconceived notions regarding natural and organic beauty can no longer be monolithic. As the industry continues to grow and expand due to consumer demand and technology advances, we will continue to consistently see products that rival in visual appeal and quality of current mainstream, luxury brands. If you’ve been in the “green” beauty space for a while, you understand the benefits and can attest to it’s growth. If you’re new to “green” beauty and interested in learning more about brands, google “green beauty” or place “organic” or “natural” in front of any product that you want to find. You’d be surprised at all of the wonderful information and products that are available to you.

You’re always welcome to the world of “green” beauty. Whether you are skin sensitive or have a desire to use more health conscious products, there is a product to suit your needs. If you have any questions or need help on your clean journey, we’re here to help. Email your request for information and/or questions to info@masseden.com.


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