When it comes to body care, shampoo, soap, lotion, sun block, toothpaste, washing detergent, perfumes, etc. all may cause some sort of negative skin reaction. This reaction is known as a skin sensitivity and is caused by the body’s inability to absorb/breakdown product ingredients or environmental elements. Prior to the last couple of decades, sensitive skin was acknowledged as a disorder and diagnosed as acne, dermatitis, rosacea or eczema. Any thorough efforts to understand the aforementioned was limited. The availability of products suitable for all suffered was even more scarce.
Within the last twenty years, medical experts have confirmed that 50-70% of the American population has sensitive skin. It’s now understood that a negative skin reaction does not necessarily equate to the diagnosis of a chronic condition. A sufferer can realize issues ranging from slight itching all the way to ingredient or chemical burns [on the body] due to exposure to the wrong ingredient/element. [This is a fact that those of us with sensitive skin have known for quite some time.] And, if you have sensitive skin, you may have unknowingly adopted the behavior of neglecting your health, by either using triggering products or not using all required maintenance products, because a gentler version is not available.
The five-year surge of the natural and organic beauty trend has increased awareness of the negative health impacts from using products with synthetic ingredients. This awareness has exponentially increased the number of people wanting to ditch harsh, mainstream products. Add demand from this population to that of skin sensitive users who need more support and you have voice loud enough to capture the attention of the beauty industry. Brands such as MASS EDEN are now creating products for both skin-sensitive and health conscious consumers, eliminating the isolation of people with more intimate product needs. In addition, it is easier for you to identify whether or not you have sensitive skin and what to do about it.
If you have sensitive skin, you may have learned to put your personal needs on the back burner for fear of feeling excluded. Sensitivity is not a sign of weakness. In fact, it is a sign of strength. It means that your body is in tune with its needs and can clearly signal those needs to you. Advancements in both medicine and technology have made natural and organic alternatives more widely available. So, the next time you have a negative physical reaction, acknowledge it and give your body the attention that it deserves. After all, you are a priority!